Privacy Policy.

01 Information we collect

We collect information you provide directly and information generated automatically when you use our site.

Information you provide

• Contact details such as your name, email address, phone number, and company.
• Information you submit through intake forms, booking requests, or consent forms.
• Messages, project details, and any content you send to us by email, SMS, or web form.
• Billing and engagement information needed to deliver and invoice for services.

Information collected automatically

• Device and browser data such as IP address, browser type, and operating system.
• Usage data such as pages visited, links clicked, and time spent on the site.
• Cookies and similar technologies as described in Section 04.

02 How we use your information

We use the information we collect to operate, deliver, and improve our services. Specifically, we use it to:

• Respond to inquiries and communicate about projects, scheduling, and account matters.
• Provide, maintain, and improve our consulting and product services.
• Send service-related messages, confirmations, and updates you have requested or consented to.
• Process payments and manage our business records.
• Protect against fraud, abuse, and security risks, and comply with legal obligations.

03 How we share information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We also do not use your information to train any AI model. We share information only in the limited circumstances below:

• Service providers. Trusted vendors who help us operate the business (for example, hosting, scheduling, payment, and messaging providers) and who are bound to protect your data and use it only to provide those services.
• Legal and safety. When required by law, subpoena, or legal process, or to protect the rights, property, or safety of PrimoLabs, our clients, or others.
• Business transfers. In connection with a merger, acquisition, or sale of assets, subject to the protections in this policy.

Mobile opt-in and consent information is handled separately and more restrictively, as described in Section 06.

04 Cookies and analytics

We use cookies and similar technologies to operate the site, remember your preferences, and understand how visitors use our pages so we can improve them. We may use privacy-respecting analytics to measure aggregate traffic and engagement.

You can control cookies through your browser settings, including blocking or deleting them. Disabling cookies may affect how some parts of the site function. We do not use cookies to sell your personal information.

05 Data retention

We keep personal information only for as long as it is needed for the purposes described in this policy, including to deliver services, maintain business and accounting records, resolve disputes, and meet legal obligations. When information is no longer needed, we delete or anonymize it. Retention periods vary by the type of data and the legal or operational reason for keeping it.

07 Your rights and choices

Depending on where you live, you may have rights regarding your personal information under laws such as the California Consumer Privacy Act as amended by the CPRA (CCPA/CPRA) and the EU/UK General Data Protection Regulation (GDPR), including the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal exceptions.
• Opt out of marketing communications, including text messages (reply STOP) and emails (use the unsubscribe link).
• Object to or restrict certain processing of your information.

You will not be discriminated against for exercising any of these rights. To exercise any of them, contact us using the details in Section 09. We will respond within the time required by applicable law.

08 Security and children

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Our services are not directed to children under 13, and we do not knowingly collect personal information from them.