Software that builds itself around how you work
PRIMOLABSAI

It learned your business. Now it runs it.

Why PrimoLabs

Most software you have to run. This one runs itself — and rebuilds itself around you.

Not another dashboard you have to feed. We hand you a system that learns how your business actually works, takes the painful work off your plate, and keeps sharpening itself every week. Your knowledge and domain expertise — captured once, then automated. Designed by builders who run businesses.

It builds what your business needs

The system writes its own tools and automations around the way YOU work — the quoting, the reconciliation, the follow-up no off-the-shelf app ever fit. You don't configure it. It builds to your operation, and nothing ships until you approve it.

It gets better every week

Every correction, every job it runs, every gap it hits makes the next run smarter. The system you start with in month one isn't the system you have in month six — the leverage compounds while your headcount doesn't.

Your knowledge, in one place your whole team can use

The accounts, the decisions, the unwritten rules that live in one person's head — captured once, queryable by anyone with the right permission. HR sees HR, sales sees sales. One source of truth, so the business stops living in your head.

  • Google Sheets
  • Gmail
  • Google Calendar
  • Slack
  • Notion
  • QuickBooks
  • Monday.com
  • Dropbox
  • Shopify
  • BigCommerce
  • Stripe
  • Klaviyo
  • Twilio
  • Meta Ads

It works WITH the tools you already run

Benefits

A system that builds itself around how you work.

Not another tool to log into. A system that learns how you run, builds the workflows you actually need, runs them on autopilot, and keeps getting sharper — so the business stops depending on you remembering everything.

It learns how you work

Your accounts, your decisions, the way you actually run — learned once, never re-explained.

It builds the workflows that hurt

Quoting, follow-up, reconciliation, reporting — the work killing your week, rebuilt to run itself. You approve what ships; bloat never does.

It gives you your week back

The work only you can do gets your hours; the repetitive ops run in the background, on autopilot.

It compounds

It extends itself — writing new tools and fixing its own gaps based on how you work — and gets better every week while you sleep.

Growth

Your week, before and after.

Drag the divider. Left is the week you have now — you on the tools, work piling up. Right is the week the system gives back.

Before: you write every quote by hand, reconcile orders across two systems on weekends, and how the business runs lives only in your head. After: quotes and follow-up go out on time, thousands of orders reconcile automatically into one source of truth, and the work keeps moving on autopilot when you step away.

Before
  • Hours/wklost to admin you shouldn't be doing
  • By handevery file prepped one at a time
  • 1 personwho knows how the business actually runs
After
  • ~400 hrsof labor handed back
  • 15 min → secondsper file, hundreds at once
  • always onthe busywork runs itself in the background
What it does

A factory that builds your software, then runs it.

Not another tool to log into. A system that builds the tools your business needs — around how you actually work — then runs them on autopilot and keeps getting better. Here's what it does from day one.

It builds its own tools

The factory writes the automations and connectors your workflow needs — the ones no off-the-shelf app ever fit. New skills get built as you hit the gaps, and nothing ships until you approve it. Leverage you control.

It runs the workflows that hurt

The one or two workflows killing your week — quoting, follow-up, reconciliation, reporting, outreach — handed back RUNNING, not as a template you fill in. No chat window to babysit; the work just shows up done, in the background.

One place that knows your business

Your accounts, decisions, and the unwritten rules become one source of truth your whole team can query — with permissions, so HR sees HR and sales sees sales. Answers from your operation, not the internet.

It gets sharper every week

It spots its own gaps, checks its own work, and rewrites its own instructions when you correct it — so every job makes the next one better. The leverage grows while the headcount doesn't.

Services

What we'll build for you.

Pick where the leverage is highest. We map it, build it around how you run, and keep it running in the background — no tool to babysit. You approve what gets built, so it stays lean and never bloats.

01 — AI strategy & consulting

Know exactly where AI pays off in your business — before you spend a dollar building.

  • Map how your business actually runs
  • Find the highest-leverage automations
  • A prioritized build plan
  • An AI adoption roadmap
02 — Custom plugins

One plugin your whole team shares — your data and your connectors in one place.

  • Ingest your own data
  • Wire up all your connectors
  • One plugin across every department
  • One source of truth everyone sees
03 — Lead generation

Qualified leads handed to every salesperson on autopilot — your ideal customer, found and contacted for you.

  • Target your ICP with filters
  • Pull contacts from ZoomInfo
  • Connect your email + CRM
  • Outreach runs automatically — as many daily leads as your budget allows
04 — E-commerce

Your store runs the busywork itself — orders, reconciliation, inventory, fulfillment. Shopify + BigCommerce, headless.

  • Orders + reconciliation on autopilot
  • Inventory + shipping tracked automatically
  • Design-intelligence file automation — hundreds of files in seconds
  • Agentic Meta ad management
05 — Smart email & text

Follow-up that never drops — every lead and customer worked, automatically.

  • Email + SMS sequences
  • Replies handled in your voice
  • Follow-up that never slips
  • Connected to your CRM
Process

Simple to start. Built to compound.

Five stages, you in the loop the whole way. Step through each one to see exactly what happens and what you walk away with.

Step 01 of 05

Tell us how you actually run

By the end of week one we know your business well enough to start building — no long discovery deck, no consultant fluff.

  • A working session where you talk through how the business really operates — the accounts, the decisions, the workarounds nobody wrote down.
  • We pull in what already exists — your tools, your data, the docs you do have — so nothing starts from scratch.
  • You leave with the one or two workflows we'll build first, ranked by what buys back the most of your week.
Case studies

Real numbers from real businesses.

What changes when a business stops doing the busywork by hand. Five real systems, five industries. Picture it on yours.

Manufacturing & E-commerce

~4,000 orders across two store systems

A working metal fabrication shop selling on multiple e-commerce platforms — orders split across two store systems, cut-file prep eating hundreds of hours — until the system learned how the shop books and ships, and ran it on autopilot.

~4,000orders across two store systems
15 min → secondsper file — 479 files in 14.3s
~400 hrsof labor handed back
Agentic Sales · Lead Generation

100 qualified leads, staged every morning

An agentic enterprise outreach program that pulled the right accounts, wrote a four-touch sequence per contact, and staged every message as a ready-to-send draft before the workday started — so one operator ran enterprise-scale pipeline as a side effect of morning coffee.

100qualified leads a day — each a four-touch sequence
2,000 / moprospects sourced, staged as drafts not sends
6,000 draftshanded to the team in a single pass
Enterprise · Asset Intelligence

2,500 devices, two facilities, finally visible

A Fortune 500 manufacturer with roughly 2,500 audio-visual devices across two facilities and no way to see them — until a scan-to-view app tied every room to live online/offline status, and an executive portal turned the CAD sets into a depreciation-and-refresh plan leadership could fund.

~2,500devices across two facilities, one source of truth
Depreciation, EOL & EOSLtracked for a fundable refresh plan
scan → statuslive online/offline, room by room
Education · Inventory

4,041 items tagged, full history on a scan

Middle Tennessee State University's music and recording program sat on a fortune in gear and an inventory nobody trusted — years of tangled FileMaker exports — until we cleaned and normalized the record and built a custom mobile scanner app that surfaces any item's full history from a phone.

4,041items tagged, scannable, reconciled
scan → historyserial, cost, and repairs in seconds
>50% of costauto-flags gear worth replacing
Hospitality · App Development

Two custom mobile apps, one workflow

A downtown convention center where a broken projector meant tracking down a person — until two custom mobile apps, one for staff and one for event clients, turned a QR scan into a routed, photo-attached support ticket with a full audit trail.

2 appscustom mobile apps, internal + client-facing
Liveclient-facing app deployed in production
Photo + trailevery ticket timestamped and routed

Your business is next. Tell us the one workflow that hurts.

Start your intake
Customers

The operators who stopped doing the busywork.

Real businesses that handed the work that hurt to a system built around how they run — and got their week back.

I stopped being the bottleneck. The quoting and the follow-up that used to eat my whole week run on their own now — I check the work instead of doing it.
Operations leadCustom fabrication shop
Everything I know about this business used to live in my head. Now anyone on the team can ask a question and get the answer back grounded in our own numbers, not a guess.
FounderField services company
It's not another app to log into. It learned how we work, then it started doing the work. The reorders and reporting just happen now.
General managerWholesale distributor
Onboarding a new hire used to take a month of me explaining things. It already knows it all — I point people at it and they're running by day two.
PrincipalIndependent studio

Trusted by real operatorsWetherby Ridge

Comparison

Why it's different — and harder to leave.

Most AI either finds you an answer or runs one task. We build the software your business needs, run the whole operation, and keep getting better. Here's the line between us and everyone else.

Memory-layer “company brain” tools that find you an answer

A search box finds the answer. We do the work the answer was for.

Single-function AI workers that run one task

An AI SDR runs your outreach. We run the whole company — and every part shares one source of truth, so nothing falls through the gap between them.

DIY agent platforms that hand you the parts

Other tools hand you the parts. You still have to build it, fix it, and keep it running. We hand it over finished and keep it running for you.

Glue-shop automation that gets wired once and breaks

Most automation gets wired once and breaks the first time something changes. Ours learns. Every job it runs makes the next one smarter — so it gets harder to leave, not harder to use.

FAQ

Questions? Answers.

The short version. If yours isn't here, the intake answers it — for your business, with your numbers.

Still stuck on something? Start your intake— it's free, and you walk away knowing exactly what we'd build.