About · Founder

28 years productizing chaos.

I give people back time by productizing chaos into agentic AI systems — earned from 28 years of solo shipping, the discipline of a 15-year trader, and the family-stakes that make the rules unbreakable.

Founder of PrimoLabs. Founder of Savant Playback (acquired). 15 years touring real-time content for the world's biggest live shows. The operator behind the crew you couldn't afford.

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Steven Primo, founder of PrimoLabs
Steven Primo × Nashville
Why this is rare

A combination you cannot train for.

Most builders who can architect AI-agent systems don't have 28 years of shipping product across hardware, software, AV, sales, and trading. Most operators with that resume don't carry the lived stakes that make the rules unbreakable. The intersection is the work.

Abstraction-layer fluency — at architecture level, across hardware, software, AV, real-time content, and trading systems.
Closed-loop discipline — every session writes a lesson; every lesson tightens the system.
15 years touring — real-time pattern-recognition under failure-can't-happen conditions.
15 years trading — capital-preservation discipline. The same rules, applied to attention.
25-year paradigm-tool radar — early on Notch, on Unreal, on Claude Code. Always at the edge before the curve.
28-year self-employment default — never optimized for someone else's KPI. The system is built for operators because that's what I am.
5+ shipped + sold product categories — Savant Playback to acquisition. Stage Pro. Touring tools. Enterprise apps. Trading systems.
Family-stakes that make the rules unbreakable — 4 PM hard stop, every day. The system protects the time it earns.
Origin

The path that produced this operator.

Not a straight line. Each detour earned a layer of fluency the next chapter needed. The combination is the moat.

Age 15 · Bicycle shop
First time selling something I built.
Working a wrench, writing tickets, learning that customers buy outcomes. The earliest version of "productize chaos."
Westark · Machine tool
Learned to make precise things from imprecise inputs.
Mechanical fluency. The mindset that infrastructure has tolerances and the operator's job is to hold them.
Recording engineering
Hours of taste, signal chain, repeatability.
A studio is a system. Sessions don't repeat unless the system is documented. The first version of recursive memory was a session log.
15 years touring
Real-time content for the biggest stages on Earth.
Media servers. Cinema 4D. NDI. Notch. Unreal Engine. The discipline of "the show happens at 8 PM whether the system is ready or not." Every minute of work protected the moment of truth.
Founded Savant Playback · acquired
Zero to $1M to exit.
Show-control playback platform. Took it solo from idea to revenue to acquisition. The first time the work I'd done for clients turned into a product I owned.
15 years trading
Capital-preservation discipline as a daily practice.
The same rules touring taught me — preparation, repetition, restraint — applied to markets. The trading desk teaches you to respect what you don't control.
2024 · LMG Systems Innovation
Solo Nashville AE selling Fortune 500 AV/LED.
$5M annual target. The income bridge that's funding the exit. Every deal is a pattern PrimoLabs absorbs and productizes.
2026 · PrimoLabs
The whole career, installed as infrastructure.
An AI organization that productizes everything I learned doing all of the above. Recursive. Persistent. Installable. The crew behind the crew.
The stakes

The 4 PM rule.

"The system protects the time it earns. Family is the time it's earning."

Up at 5. Gym at 6. At the desk by 8. Hard stop at 4. Every day. The crew keeps shipping after I close the laptop. That's the whole point.

Chloe
Wife · Mon & Thu home
Silas
Son · b. Dec 2024
Chandler
Cat · Senior partner
Tilly
Cat · Junior partner
Proof

The receipts.

Not theory. Numbers from the actual operating system, running on actual workdays.

28
Years shipping
Hardware. Software. AV. Sales. Trading. The intersection is the work nobody else has shipped.
7
Apps shipped this quarter
BSA portal. BSA EOL tracker. MCC app. OCCC app. MTSU studio. NMA DXF process. LMG dome ops. Live in production.
3,600
Emails · One prompt
"WTF? Are you serious?" — what my sales team said. The system replied: "1,000 more by tomorrow."
$1M
Solo founder exit
Savant Playback. Zero to a million to acquisition. The first product that proved the playbook.
Your turn

Run my protocol on you.

Free intake. Five minutes. I email you back with your niche statement, three leveraged business models scored for your specific situation, and the next concrete move. Built on the same protocol that produced everything above.

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